Why Your Website Isn’t Converting Visitors (And How to Fix It)
Your website may be getting plenty of traffic, but if visitors aren’t taking action—whether that’s making a purchase, filling out a contact form, or subscribing to your newsletter—something is wrong. Otherwise, what’s the use? Poor conversion rates can lead to lost revenue, wasted marketing efforts, and frustration. Let’s explore the common reasons why your website […]
10 Elements of a Good Website: A Checklist
In a world of millions of websites, only a small percentage is truly successful. The good news is that you can determine how well you want your website to do. Any why not? Your website is your storefront on the web. It is your most important asset on the web. Tomorrow Facebook may close, but […]
Before launching your e-commerce website: Checklist
An e-commerce website can be defined as a website that facilitates the buying and selling of products and services online. An e-commerce website is, basically, an online shop. a shop displays products, buyers come in, select products, and pay for them. Calla Marketing Do you want to launch your e-commerce site? This guide gives you […]
Coronavirus: Tips to Use Digital Marketing to your Business’ Advantage
The coronavirus (COVID19) outbreak has destabilised the world. Almost all industries have been affected and what was normal is now unthinkable. Some business have shut down when they were thriving just a month or so ago. But it’s not all gloom! With the internet, businesses can leverage smart digital marketing strategies to rise, both now […]